designerbanners
Thoughts and Musings on Best Banner Practices

Spring is a great time to market your banner business but remember best practices change this time of year. What normally holds true in the banner biz gets a few months off early in the year in the following ways:
Rule: Don’t Rip the Banner – Not anymore! In springtime, high winds can tear or even collapse otherwise great banner, so don’t forget to vent your banners so they don’t flop. Remember, your client wants their banner to read “adt Security” Read the rest of this entry »

When designing an online advertising campaign, your upfront research will be what determines the success or failure of the exercise. Online advertising is keyword based, and popular keywords demand a price that reflects that popularity. Advertising on search engines is one of the primary methods of website promotion, and we all know how competitive search engine rankings are. However, if you do your upfront research you will find that the most popular keywords are not always the best.

Lets Read the rest of this entry »

Photoshop is a neat little tool for editing your images and creating web and print ready marketing materials. There are a slew of benefits to using Photoshop over a freeware program. Photoshop has the advantage of universality, many people have it and know how to use it. You can pretty easily create a file and send it elsewhere for touch-up work by someone else.

In addition to its ease of access, Photoshop has many utilities that make editing fun and functional. Head-shots can be airbrushed with just a Read the rest of this entry »

Banner Design Pro is a powerful and capable software package that will allow the user to develop fresh, informative and exciting banners. These banners are used for advertising or message delivery of any type the presenter desires. This powerful marketing tool is perfect for internet advertisement on multiple web pages from personal, blog, SEO content driven sites, really any site where advertising is available.

Banner Design Pro is a slick and easy to use software that allows for animated or static backgrounds, freestyle, rotating banners and filters to Read the rest of this entry »

As you look around the internet you will note that there are five things that every successful websites has. These things are not here by accident but serve a very specific purpose drawing targeted readers to their destination.

Keywords will lead your readers to your website It is important to use high quality, highly searched keywords specifically targeted to your potential clients.

Create a headline that grabs their attention. You have seconds to get their Read the rest of this entry »

Whether you are designing your own website, want to put together a newsletter for your company, or are looking to publish a small magazined, Microsoft Publisher is a great tool to accomplish your goals. Chances are you have been using Microsoft Windows based applications for your word processing and spreadsheet needs via Microsoft Word or Excel. Just as those applications makes life easier for documents and organizational needs, Microsoft Publisher can really help keep your published works looking great.

A lot of the Read the rest of this entry »

Adobe InDesign CS5 is the latest version of a powerhouse software program. Allowing precise control over typographical settings and a load of built in design tools so that creating and publishing documents can be a breeze. With Adobe InDesign, creating interactive documents from ebooks to interactive magazines or digital brochures becomes easier. Interactive components can easily be added from video or sound or even animations. Documents that are created can easily be saved as a PDF or Read the rest of this entry »

Anyone that wants to make their own online advertising using banner ads will inevitably need some tips before buying some design software. After all, not all design software is created equal. In addition, why should they pay for features that will not be used? Some of the expensive design software that comes with all of the bells and whistles can cost thousands of dollars. Therefore, by following some sensible tips the website owner can ensure they are not paying for more Read the rest of this entry »

Before we get too caught up in technology and forget to take a look back from whence banner advertising started, we should pay homage to the original form of banner-hype: the vinyl banner that was used (and is still used) to call attention for such themes as weddings, sports events, real estate marketing and identification, restaurant openings, and more. The concept of the physical banner was the same as the virtual banner to get attention and withstand the test of time. Vinyl banners can be printed with any image or information, similar to its virtual offspring, and with the advent of online design tools, they can Read the rest of this entry »

You know how it is with most things in life everyone has an opinion. And so it is when it comes to designing effective banner ads. But with that said, there are a few tricks of the trade that remain pretty constant and should be incorporated whenever possible. 1.Call to Action: Always (yes, you read that right ALWAYS) include a call to action like “click here” or “enter” to increase effectiveness of a banner ad by as much as 30. And along these same lines is to create a captivating headline which many consider the first call to action since its purpose is to inspire the viewer to want to read more. 2.Use Blue: Studies have shown that blue underlined text, even in headlines, increased response rate dramatically since viewers automatically assume this color as a link to more information and as a society, we are information hungry. Also, regarding borders, Read the rest of this entry »