Books
If you’re the type of person that would rather lay on a couch to read and absorb new material opposed to staring at a screen, check out some of these book titles that may be well-suited to your learning goals.
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (David Meerman Scott) shows readers how to leverage the potential that Web-based communication offers businesses and includes latest trends and a step-by-step action plan to harness the power of the Internet. Reviewers of the book have stated that it’s “easy to understand” in a landscape than can otherwise be “bewildering.”
- Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Vanessa Fox) examines how a business appearance online can impact consumer influence as much (or more) than offline presence. The book is non-technical in the sense that it’s written for an audience of executives, business owners, and marketers by a search engine strategy guru who explains things in easy to process writing that is considered by some as a “business gem” to help the non-techie conquer the realm of search strategy.
- eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Corey Perlman) provides tools to garner the online attention your business needs to thrive. Using a combination of search engine optimization (SEO) techniques, keywords, blogs, e-newsletters, press releases, and other tools, the book shows you how to maximize your online exposure and bring in new customers in droves. Best of all, you can do it all yourself in just a few hours a week, without the hassle or expense of hiring a professional Internet marketer.
- The Online Advertisers Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation ( Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci) is packed with great examples of how major brands have used digital media…backed up with excellent research, according to the International Journal Of Advertising. Other reviewers found the text to be “very detailed coverage of many topics, excellent citations and references to actual studies, and many cases that are discussed in detail.”