designerbanners
Thoughts and Musings on Best Banner Practices

Archive for the 'Glossary' Category

Online Advertising: Terms and Terminology (L-M)

Friday, October 15th, 2010

Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered. Landing Page is the web [...]

Online Advertising: Terms and Terminology (I-J)

Wednesday, October 13th, 2010

Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered. The Interactive Advertising Bureau is [...]

Online Advertising: Terms and Terminology (F-H)

Monday, October 11th, 2010

Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered. Flash is a software plugin [...]

Online Advertising: Terms and Terminology (C-E)

Saturday, October 9th, 2010

Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered. Cookies is a process wherein [...]

Online Advertising: Terms and Terminology (A-B)

Thursday, October 7th, 2010

Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered. Ad Server is a computer [...]