designerbanners
Thoughts and Musings on Best Banner Practices

Before we get too caught up in technology and forget to take a look back from whence banner advertising started, we should pay homage to the original form of banner-hype: the vinyl banner that was used (and is still used) to call attention for such themes as weddings, sports events, real estate marketing and identification, [...]

You know how it is with most things in life everyone has an opinion. And so it is when it comes to designing effective banner ads. But with that said, there are a few tricks of the trade that remain pretty constant and should be incorporated whenever possible. 1.Call to Action: Always (yes, you read [...]