Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered.
- Landing Page is the web site page where one is taken after clicking on a advertisement and is most typically a page designed to expand on the service or product.
- Lead is the term used to describe a person or company that has expressed interest in an offer or item.
- Lead Product is a type of product or service that may be sold without profit (or even at a loss) and is designed to generate new customers.
- Log File is a computer file on a web server that keeps records of a server’s activity.
- Max Time Length is the maximum number of seconds it takes for an animated graphic to complete one loop (with an industry standard of 10-20 seconds).
- Media Kit is the information offered to Read the rest of this entry »
Categorised in Glossary
Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered.
- The Interactive Advertising Bureau is considered the leading authority on online advertising. IAB activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online and digital advertising.
- Interstitial is an intrusive type of advertisement that loads between web pages without having been requested by the visitor.
- IP Address stands for an “Internet Protocol” address which is the numeric address that is translated into a domain name by a domain name server. Each server connected to the Internet is assigned a unique IP address.
- ISP stands for “Internet Service Provider’ which is a company that provides access to the Internet via one or more types of technology. These may include a phone line, cable, fiber optic, radio waves or satellite.
- Java is a programming language that enables developers to write software on one platform and Read the rest of this entry »
Categorised in Glossary
Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered.
- Flash is a software plugin (add on) that enables browsers to play multimedia animations. Some rich media advertisements require users to have this plugin.
- Frequency is a term used to describe the number of times the same advertisement is shown to the same visitor during a particular period of time. This is monitored through the use of cookies.
- GIF stands for Graphical Interchange Format and is a compressed image file (format) that uses a compression formula that helps reduce file size for quick transmittal over a network or the Internet.
- Hit is the term used to describe a request made to a Web server. Additionally, the term “hit” can refer to the number of search engine results received from an inquiry. There is a current misconception that the term refers to the number of visits a Web page receives, but this is not valid.
- Hot Linking is the process Read the rest of this entry »
Categorised in Glossary
Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered.
- Cookies is a process wherein a small file is sent from a web server to the local user’s computer to store information unique to that browser. Often used by advertisers to keep track of the number and frequency of advertisements that have been viewed by a visitor to a site.
- CPA stands for “cost per acquisition” which is an online payment method by which advertisers pay for every sale or acquired client.
- CPC stands for “cost per click” and defines how much revenue a publisher receives each time a user clicks an advertisement link on his website.
- CPL stands for “cost per lead” and defines how much revenue a publisher receives when he creates a lead for an advertiser.
- CPM stands for “cost per 1,000 impressions” and defines the cost an advertiser pays for 1,000 impressions of an advertisement, such as a banner ad or other promotion. An impression is counted each time an advertisement is shown.
- EPC stands for “earnings per click” and is calculated by Read the rest of this entry »
Categorised in Glossary
Since advertising has changed so much over the past decade with the transition from print to web, the following is provided as a resource to either peruse in anticipation of your needs, or to tap into should you hit a “wall of vernacular” that you might have not yet encountered.
- Ad Server is a computer typically operated by a third party that delivers and tracks advertisements independent of the web site where the ad was displayed. This helps establish trust between an advertiser and publisher since the measurements cannot be manipulated..
- Ad Space is the area (or space) on a web page reserved for advertisement display.
- Affiliate Marketing is a system of advertising based on the CPA (cost per acquisition) payment method where sites run advertiser’s banners for free, but get paid on any residual sales or registrations that result from visitors who click on the banner.
- Alt Text stand for “alternative text” and is HTML code/language that allows a coder to add text to a graphic that becomes visible when a mouse rolls over it. This is often used by advertisers to reinforce a message or create a call-to-actions such as “click here.”
- B2B stands for “Business to Business” which represents the concept that the main customers of a particular business are other businesses (in lieu of consumers). An example of Read the rest of this entry »
Categorised in Glossary